Who We Are

We are an online fashion and lifestyle publication embracing a global perspective – bringing together passionate editors and writers from around the world.

As a diverse team spanning continents, our contributors provide insider coverage of emerging talents, brands, and trends from major fashion capitals as well as notable scenes in Seoul, Nairobi, and beyond. We share the latest on style and beauty but also cover wellness, food, travel and lifestyle topics relevant to our cosmopolitan, female-oriented audience.

We pride ourselves on staying on the pulse of what’s new and next – whether it’s profiling sustainable labels, getting the inside scoop on new fitness crazes from our editors trying them firsthand, or featuring inspiring taste makers from different cultures. Our global team lives the lifestyles we cover with passion and authenticity. This passion fuels our storytelling.

While speaking primarily to women, we create inclusive content appealing across personal styles, interests and locations worldwide. We invite readers to explore new voices alongside established ones – and get inspired by talents and perspectives deserving more spotlight.

Join our global community – united by a shared passion for style and lifestyle from every corner of the world.

who we are - an abstract picture of five young fashion editor