The sleek, voluminous “Old Money Bob” has emerged as 2024’s most coveted luxury haircut. Drawing inspiration from TikTok’s viral old money aesthetic, this look exudes sophistication and timeless elegance.
What is the “Old Money” Bob?
It is a short hair blunt cut bob that falls just below the jawline. It features subtle layers that create bounce and volume, with glossy strands that turn slightly inwards towards the face. This creates a polished preppy style reminiscent of the 90s and 00s upper class girls.
Unlike more textured bobs, the Old Money Bob focuses on clean, sharp lines with only subtle layering. The cut is precise, with face-framing layers adding dimension while maintaining the structure. Volume is created through soft layers mainly concentrated at the back and sides of the hair.
Where Does This Trend Come From?
With its voluminous roots and bouncy curled ends, the Old Money Bob is a modern take on the celebrity-favourite bobs of the 90s. Supermodels like Linda Evangelista famously rocked shoulder-length cuts with plenty of body and movement.
It also taps into the current rise of the “old money aesthetic” on TikTok. This glamorizes the USA’s historically wealthy elite with country clubs, tennis skirts, pearls and glossy blowouts. The Old Money Bob channels refinement and subtle luxury rather than over the top glitz.
Why is it Trending?
Part of the appeal lies in the versatility of the style. It can be tailored to all hair types and offers a soft elegance that works for many age groups. For younger generations, it taps into the revival of 90s and Y2K nostalgia. For older luxury consumers, it channels timeless sophistication.
The Old Money Bob also aligns with a broader shift towards pared back luxury and investment pieces over fast fashion. The longevity of the cut reflects changing attitudes towards sustainable and thoughtful consumption.
Achieving the Look
Perfectly crafting the Old Money Bob relies on precision cutting to create subtle bounce while maintaining structure. Experts recommend bringing in reference images and focusing the subtle layering towards the back of the hair.
When styling, creating voluminous roots, defined waves and inwards flicking ends helps emulate the desired polished effect. Using large hot rollers or a Dyson Airwrap can help replicate the 90s supermodel blowout.
Some Inspiration
For product recommendations, experts suggest using smoothing creams or oils on the mid-lengths and ends. This enhances shine and minimizes flyaways for that quintessential glossy finish.
